Womens Weekly

Woman's weekly audience profile 

A mature woman between the ages of 35-60 whom is settled and content , has a genuine lust for life , open to new experiences and is image conscious.

How do the images shown on the Woman's weekly home page match up to the audience profile ?

The only image shown on the www.goodtoknow.co.uk webpage is of the latest issue itself . The front cover of the magazine has a themes set of colours used throughout ; lilac , pink and white . These 3 colours reinforce the idea that the typical reader of this magazine is a woman .

 

The main focus of the cover is the image of a smiling woman , this particular image is matched to the audience profile as it shows the woman to be happy and full of life , just like the audience profile stated 

" woman whom is settled and content , has a genuine lust for life". The readers of the magazine will aspire to be like this woman who is probably slightly younger then the readers of this magazine , this links to the audience profile as the woman are very conscious of their image , the want to appear youthful just as the women showed on the cover itself . 

Also the smaller images on the front cover ( food , clothing etc) also illustrate that the reader will be a older woman instead of a younger female who is either a housewife or a woman conscious of both the appearance herself and her home ,

What products and services do you think will be advertised ?

I think the magazine will advertise mostly beauty products aimed at older women such as wrinkle cream and anti-aging moisturisers , this is because the magazine is aimed at the image conscious older woman probably 35+ meaning products such as these are well suited . 

The magazine will consist of many articles on how to look younger , how to boost the confidence of the reader "50 instant energy boosters" and will also consist of a lot of household advise such as cookery including a number of recipes etc .

Lastly i feel the magazine will offer an insight into the more mature celebrities of today through articles , photograps etc in order to create a sense of escapism for the reader , making them feel young and vibrant just as the older celebrities are .