Sunday 4 October 2009

'the final destination' Poster analysis .



' The final destination '

The poster does not actually state the date of release and instead only states the month of release  , this meaning it is a teaser - the soul aim of this poster is to capture the viewers interest and to create excitement for the actual release . The word 'August' is the only piece of text in a red font this is done to ensure that this piece of text is noticed and taken in .

The poster does not feature much textual information , this putting emphasis on the text there is . The font used is simple and white , the use of white alows the text to contrast against the dark background showing its importance . 
The phrase "Rest in pieces" is placed at the top center of the poster , the phrase itself is a play on the phrase "rest in peace" this connotes there will be death involved but the character who dies will not die peacefully and instead will be forced into an unexpected and brutal death.

The main 3 colours used in this poster are black , white and various shades of blue . The use of black connotes darkness and creates a sense of absense from life or evil  . The blue and white contrast with the black background creating focus on the blue and white elements of the poster , this connotes the idea of escape which is the expectation of the film after viewing the other 3 films of the series .

The use of a shatter mirror effect , showing half of the live persons face against the other half a skull connotes that the binary opposition will be between life and death . The shattered glass also connotes that the usual way of life will be broken , meaning the events that will take place in the film will be far from the everyday norm . The bullet hole in the shattered mirror connotes that the series of events that will take place will all unravel from one specific incident . 

The womans face takes up a third of the poster , creating focus on subject matter . This connotes that this character will be of great importance throughout the film and is likely to be the main character presented .
The womans eyes in the poster have been blacked out by shaddow this connotes a lack of soul , control - It is made obvious that their will be a death  or alternatively somebody will have to go against their personal morals in order to escape , losing their soul . The fact that they eyes are so dark , contrasting against the white skin connotes that darkness/evil will overcome good and will ultimately win . 

The open mouth skull is made to appear to almost be screaming at to you as it is at the centre of the image and straight on . This connotes fear , illustrated by the screaming and almost makes the viewer feel as if they are being directly addressed by this figure , capturing the focus of the viewer .

1 comment:

  1. www: excellent consideration of narrative construction through the poster and understanding of binary opposition

    ebi: link your points to key concepts e.g. What genre is connoted through the elements you have identified? Who are the likely target audience? etc etc.

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